Delhi: Birla Fertility & IVF, amongst India's top three fertility networks, has launched Fertility Circle (1800 123 1515), a first-of-its-kind toll-free support line offering unrecorded fertility counselling services. Available across India in English and Hindi, with plans to extend to regional languages, the initiative is designed to support individuals and couples with guidance, emotional support and clarity, whether they’re planning for parenthood, trying to conceive, considering treatment or simply navigating questions around fertility. Fertility Circle was created to address a need that is often left unspoken: the lack of accessible, stigma-free, and trustworthy guidance. Fertility struggles are deeply personal and often isolating. An internal study by Birla Fertility & IVF found that over 90% of individuals facing fertility challenges experience emotional exhaustion, yet only 29% seek timely professional support. Many delay getting help for over two years, held back by confusion, stigma, or simply not knowing where to begin. Fertility Circle aims to bridge this gap by offering judgement-free guidance from trained counsellors, with no cost, no pressure, and complete confidentiality. Global research shows that nearly one in three individuals facing infertility experience elevated stress, anxiety or depression. In India, those undergoing treatment are six to seven times more likely to report high stress compared to those conceiving naturally. The impact goes beyond emotional strain, with more than half reporting a drop in quality of life, and 38% saying they’ve considered quitting work due to the burden of treatment.
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