STAFF REPORTER
Guwahati, July 18: Rajeev Chandrasekhar is the Union Minister of State for Electronics and Information Technology informed that India Govt. now thinking about making alterations in content policies. “The market power on digital advertising that is currently being exercised by the Big Tech majors, which places Indian media companies at a position of disadvantage, is an issue that is seriously being examined in the context of new legislations and rules,” Chandrasekhar told TOI. Soon big tech companies like Google and Facebook will have to pay a price to the news publishers for using their unique content. The government has hinted that it is mulling making big tech firms that are in the content business, such as Google, Meta, Microsoft, Apple, Twitter and Amazon Pay the Indian newspapers as well as the digital news publishers a share of revenue for using their unique content. The procedure has already been adopted by countries like Australia, Canada, France and Spain. After an outcome with the Australian government, Facebook blocked users from seeing and sharing news on its stage over a law that forces the tech company to pay the news publishers for using their content. In May 2022, the Canadian government proposed a law to bring about fairness in sharing of revenue between digital news publishers and the social media platforms, including Google and Facebook. It is necessary for such a law to come into effect because the companies earn revenue from news content published by media houses but they don’t share the revenue with the original creators.
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